Quotes about Marketing

The consumer isn't a moron; she is your wife.

With the ability to produce more goods than people need, consumer capitalism has to make children into consumers earlier and keep them at it longer. Hence contemporary America, a culture of perennial adolescents.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I'd hate to say, if I wasn't running, the television networks would be doing less than half the business.

The person who writes the bank's commercials is not the person who makes the loans.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

The Guide. The section of the website in which you introduce yourself as the brand or person who can solve your customer's problem.