Quotes about Marketing

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. Regardless, the world revolves around us.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

Rick decided to publish it himself. To promote the book, he took a booth at a regional

After all, no one is comfortable being told that he or she is a sinner. In our marketing-oriented churches, making people comfortable and happy can easily become the primary thing.

I'm a bit of a P. T. Barnum. I make stars out of everyone.

'Noah' is an insult to Bible-believing Christians, an insult to the character of Noah and, most of all, an insult to the God of the Bible. As a result, I believe Hollywood will have a much harder time in marketing future biblically-themed movies to Christians.

After all, nobody likes to be sold. But we all like to make good buying decisions.