Quotes about Marketing
It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.
— Donald Miller
Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.
— Donald Miller
We just raised the value of our product by more than 100 percent simply by using words. And words are free.
— Donald Miller
The next phase of your marketing should enlighten them about how your products work to solve their problems.
— Donald Miller
Branding affects how a customer feels about your brand, while marketing communicates a specific offer.
— Donald Miller
Branding concerns itself with fonts and colors and design.
— Donald Miller
If we want to connect with customers, we have to stop blasting them with noise.
— Donald Miller
When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.
— Donald Miller
The one final thing a sales funnel needs to do is help your customers to memorize your offer.
— Donald Miller
Because it is so scatterbrained and has absolutely no charts and graphs, I'm actually quite surprised the Bible sells.
— Donald Miller
Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.
— Donald Miller
Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
— Donald Miller