Quotes about Marketing

Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.

It isn't the whiskey they choose, it's the image.

Sound an alarm! Advertising, not deals, builds brands.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

Because if something is wrong with your God, if your God is loving one second and cruel the next, if your God will punish people for all of eternity for sins committed in a few short years, no amount of clever marketing or compelling language or good music or great coffee will be able to disguise that one, true, glaring, untenable, unacceptable, awful reality.

The future of marketing is leadership

The more informative your advertising, the more persuasive it will be.

At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.

Sales Cure All. Know how your company will make money and how you will actually make sales.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.