Quotes about Marketing

The key to marketing—and sales for that matter—is to invite the customer on a journey at the pace of a natural, healthy relationship.

You should have an email campaign for every product you sell. Likely your salespeople should be interacting with clients at various stages of an email campaign.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

What most brands miss, however, is that there are three levels of problems a customer encounters.

Just use the words from your BrandScript to populate your sales funnel.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

In your marketing copy, don't be cute, be clear.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

Customers make buying decisions not based on what we say but on what they hear.

If you have a clear message and no sales funnel, your business will not grow.

For example, if we own a house-painting business, our customer's external problem might be an unsightly home. The internal problem, however, may involve a sense of embarrassment about having the ugliest home on the street. Knowing this, our marketing could offer "Paint That Will Make Your Neighbors Jealous".

Each step of the plan should have a few words that discuss the benefits for the customer.