Quotes about Advertising

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

Most of us spend more time with advertisements than with Scripture.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

The person who writes the bank's commercials is not the person who makes the loans.

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

Branding concerns itself with fonts and colors and design.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.