Quotes about Advertising

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.

Sound an alarm! Advertising, not deals, builds brands.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

I get one hour, really 25 minutes in a sermon on a weekend, to combat all the hours of the week that people are told you are what you have through billboards, commercials, and sitcoms, and so forth.

When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.

Marketing is a contest for people's attention.

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

In that world where jingles replace doxology, God is not free and the people know no justice or compassion.