Quotes about Advertising

In your marketing copy, don't be cute, be clear.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

There is nothing Madison Avenue can give us that will make us more beautiful women. We are beautiful because God created us that way.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Driving up the value of the advertising is a big commitment for Microsoft.

I went through six years of battles on health care because I didn't have $100 million worth of advertising saying how it would never work.

Newspapers of the future, to be conducted successfully, must be divorced from special privilege and relieved from the subsidy of advertising. They must cease to be organs of propaganda for the interests which patronize their advertising columns. The type of newspaper which publishes scandal and lewd pictures will eventually go the way of all forces which debauch the human mind. These