Quotes about Advertising

Every time I surrender to stress, aren't I advertising the unreliability of God?

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread.

marketers have turned advertising into an interactive process. Using relationships and frequency and permission

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Thinking that our work will glorify God when people do not know we are Christians is like admiring an effective ad on TV that never mentions the product. People may be impressed but won't know what to buy.

I'm aware there are certain products that are being advertised - food products - with 'no chemicals whatsoever.' Well, that would be pretty hard to arrange, since everything around us is made up of atoms and molecules - chemicals - including ourselves.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The Machiavelli of the 20th century will be an advertising man, his Prince , a textbook of the art and science of fooling all the people all the time.

And all because the lady loves Milk Tray.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.