Quotes about Engagement

Customers make buying decisions not based on what we say but on what they hear.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

We aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

The explanatory paragraph is a great way to accomplish both.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

The man who is content to sit ignorantly by his own fireside, wrapped up in his own private affairs, and has no public eye for what is going on in the Church and the world, is a miserable patriot, and a poor style of Christian. Next to our Bibles and our own hearts, our Lord would have us study our own times.