Quotes about Engagement

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.

By talking about the problems our customers face, we deepen their interest in everything we offer.

Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.

Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.

If we want to connect with customers, we have to stop blasting them with noise.

People want to be involved in a story that is larger than themselves.

Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.