Quotes about Engagement

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.

The one final thing a sales funnel needs to do is help your customers to memorize your offer.

What was most important would have been love, the severe desire for the child, not to succeed, but to fearlessly engage in a world in which love is so fearfully exchanged.

Storybrand Principle Five: Customers do not take action unless they are challenged to take action.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

You should have an email campaign for every product you sell. Likely your salespeople should be interacting with clients at various stages of an email campaign.

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.