Quotes about Branding

Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because, for the present, it is the channel that addresses the piece of added value that is not yet good enough.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Business has only two functions - marketing and innovation.

I just don't want to give them my name and say, 'Do whatever you want.' I am trying to create my brand.

People love advertising in particular but they hate advertising in general.

The architect of popular culture is none other than Satan. He is the chief designer and chief marketer, and he has been branding worldliness since the beginning of time. His methods are shifty and constantly in motion, changing fads and trends to keep the world running in circles, trying to keep up with the latest and greatest.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Low price is the last refuge of a marketer who has run out of generous ideas.

Tiffany's blue box is a slogan without words. It stands for elegance and packaging and quality and "price is no object.

My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.)