Quotes about Branding
The goal for our branding should be that every potential customer knows exactly where we want to take them: a luxury resort where they can get some rest, to become the leader everybody loves, or to save money and live better.
— Donald Miller
Branding affects how a customer feels about your brand, while marketing communicates a specific offer.
— Donald Miller
Branding concerns itself with fonts and colors and design.
— Donald Miller
Starbucks was delivering more value than just coffee; they were delivering a sense of sophistication and enthusiasm about life.
— Donald Miller
Just use the words from your BrandScript to populate your sales funnel.
— Donald Miller
Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.
— Donald Miller
Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.
— Donald Miller
In your marketing copy, don't be cute, be clear.
— Donald Miller
STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.
— Donald Miller
The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.
— Donald Miller
You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.
— Donald Miller
Racism, xenophobia and unfair discrimination have spawned slavery, when human beings have bought and sold and owned and branded fellow human beings as if they were so many beasts of burden.
— Desmond Tutu