Quotes about Persuasion

It is often charged that advertising can persuade people to buy inferior products. So it can — once. But the consumer perceives that the product is inferior and never buys it again. This causes grave financial loss to the manufacturer, whose profits come from repeat purchases. The best way to increase the sale of a product is to improve the product.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.

You can attract more bees with a spoonful of sugar than a cupful of vinegar.

I once heard one of his colleagues describe my father as "the kind of guy who could tell you to go to hell and you'd look forward to the trip.

We do not always believe things because they're true. More often than not, we believe things because they're expedient.

I know—I knew it then—but I didn't believe it. Belief and knowledge aren't the same thing. Belief is much more powerful.

Belief and knowledge aren't the same thing. Belief is much more powerful.

We can have no power from Christ unless we live in a persuasion that we have none of our own.

If a Christian really believed that his neighbor will be tortured in all eternity in Hell, he should try day and night to persuade him to repent and believe. How sad that this doesn't happen.

Emotion makes the prospects take action now, and logic enables them to justify the purchase later.

Unhappy, let alone angry, religious people provide more persuasive arguments for atheism and secularism than do all the arguments of atheists.