Quotes about Persuasion

Arguing from facts never wins a definitive victory against skillfully presented opinion.

Orators are most vehement when their cause is weak.

I do know plenty of atheists, agnostics and skeptics who have become Christians through the years. In fact, several of my friends were once strong atheists but are now committed followers of Jesus.

Lord, will you send me with such an unbelieving heart to persuade others to believe? Must I daily plead with sinners about everlasting life and everlasting death, and have no more belief or feeling of these weighty things myself? Oh send me not naked and unprovided to the work; but, as you command me to do it, furnish me with a spirit suitable thereto." Prayer

Threats of hell are unfortunately more memorable to people than promises of heaven.

You are never persuasive when you're abrasive.

To impress the idea of power on others, they must be made in some way to feel it.

Prayer is not an argument with God to persuade him to move things our way, but an exercise by which we are enabled by his Spirit to move ourselves his way.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Aldous Huxley, who was once a copywriter, said, 'It is easier to write ten passably effective sonnets than one effective advertisement.' You cannot bore people into buying your product. You can only interest them in buying it.

Advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.

Queen Victoria complained that Gladstone talked to her as if he were addressing a public meeting. She preferred Disraeli, who talked to her like a human being. When you write copy, follow Disraeli's example.