Quotes about Persuasion

In the last analysis, as Marilyn Ferguson observed, "No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or by emotional appeal.

No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or by emotional appeal." If you decide

They want other people to be the way they want them to be. They often want to clone them, and they surround themselves with "yes" people—people who won't challenge them, people who are weaker than they.

The real beginning of influence comes as others sense you are being influenced by them—when they feel understood by you—that you have listened deeply and sincerely, and that you are open.

In the end, we love people into belief. We do not argue them into belief.

In a post-Christian, skeptical age, love on display is the most convincing apologetic.

How do we persuade a woman not to have an abortion? As always, we must persuade her with LOVE, and we remind ourselves that love means to be willing to give until it hurts.

Bad evangelism says: I'm right, you're wrong, and I would love to tell you about it

Whoever tells the best story shapes the culture.

If people like you, they'll listen to you, but if they trust you, they'll do business with you.

There is nothing so absurd that it cannot be believed as truth if repeated often enough.

People love advertising in particular but they hate advertising in general.