Quotes about Clarity

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

When you add a plan section to your website, it's as though you're saying to your customer, "It's impossible to mess this up".

In your marketing copy, don't be cute, be clear.

Keep the Plan Visually Simple

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

If you have a clear message and no sales funnel, your business will not grow.

PERHAPS ONE OF the reasons I've avoided having a clear ambition is that second you stand up and point toward a horizon, you realize how much there is to lose. It's always been this way.

We aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

The explanatory paragraph is a great way to accomplish both.

When we don't ask clearly for the sale, the customer senses weakness.