Quotes about Clarity

Look, you guys are running around like monkeys trying to get people to clap, but people are fallen, they are separated from God, so they have no idea what is good or bad, worthy to be judged or set free, beautiful or ugly to begin with. Why not get your glory from God? Why not accept your feelings of redemption because of His pleasure in you, not the fickle and empty favor of man? And only then will you know who you are.

Financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

The key here is to be direct. You don't want to be passive, because being passive communicates weakness. In this e-mail you are clearly making an offer. The formula might look like this:

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

A good story takes a series of random events and distills them into the essence of what really matters.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.

They will respect you for being honest. Having a "buy now" or "schedule a call" button on your website makes sure they always understand the kind of relationship you are inviting them into.

Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do, so we've created a communication framework that helps people clarify their message. When you clarify your message, word starts to spread about your company and your business grows.

Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.