Quotes about Impact

It's not an effort contest, it's an art contest. As customers, we care about ourselves, about how we feel, about whether a product or service or play or interaction changed us for the better. Where it's made or how it's made or how difficult it was to make is sort of irrelevant. That's why emotional labor is so much more valuable than physical labor. Emotional labor changes the recipient, and we care about that. Soft

When you meet someone, you need to have a superpower.

Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

Work that matters for people who care is the shortest, most direct route to making a difference.

Those who seek out discomfort are able to make a difference!

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Through your actions as a leader, you attract a tribe that wants to follow you. That tribe has a worldview that matches the message you're sending.