Quotes about Strategy

You need a plan to build a house. To build a life, it is even more important to have a plan or goal.

When there is no turning back, then we should concern ourselves only with the best way of going forward.

Keep working on a plan. Make no little plans. Make the biggest plan you can think of and spend the rest of your life carrying it out.

In the church today, we are falling prey to the appeal of "New!" The old truths of the gospel don't seem spectacular enough. We're restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches.

Law: the only game where the best players get to sit on the bench.

Divide and rule.

Chance fights ever on the side of the prudent.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Of my mental cycles, I devote maybe ten percent to business thinking. Business isn't that complicated. I wouldn't want to put it on my business card.

Just look at the Old Testament. They didn't go out with the army first. They sent the musicians out.

It has been said that politics is the second oldest profession. I have learned that it bears a striking resemblance to the first.

Here's my strategy on the Cold War: We win, they lose.