Quotes about Strategy

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

What's a bootstrapper to do? You have to go where the other guys can't. Take advantage of what you have so that you can beat the competition with what they don't.

If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Science is organized knowledge. Wisdom is organized life. Football is four 15-minute quarters. Plus timeouts and commercials.

The basic problems facing the world today are not susceptible to a military solution.

Politics is like football if you see daylight, go through the hole.

A good hunter did not rush into a den of lions unprepared, and Dante was a very good hunter.

It's one thing to have a goal, but it's quite another thing to actually accept the challenge, develop a strategy to press for the goal, make the sacrifices, pay the price to move forward, and blessing of blessing, to realize some part of it.

Gulf Lesson One is the value of airpower.

Direct threats require decisive action.