Quotes about Strategy

When we don't ask clearly for the sale, the customer senses weakness.

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.

In business, cooperation is essential to success.

None knows better than the devil, that "to divide is to conquer.

Few men in our history have ever obtained the Presidency by planning to obtain it.

There is but one way for a president to deal with Congress, and that is continuously, incessantly, and without interruption. If it is really going to work, the relationship has got to be almost incestuous.

Sometimes by losing a battle you find a new way to win the war.

Henceforth His might we know, and know our own, So as not either to provoke, or dread New war provoked. Our better part remains To work in close design, by fraud or guile, What force effected not; that He no less At length from us may find, who overcomes By force, hath overcome but half his foe.

The anonymous1 author wrote, "Wherefore play the game of life warily, for your opponent is full of subtlety, and take abundant thought over your moves, for the stake is your soul.

But a philosopher named William James responded that sometimes Clifford's advice is bad strategy. He said doubt is the wrong alternative when three conditions are met: when we have live options, when the stakes are momentous, and when we must make a choice.3

Outrage is also an exceptional weapon that can pierce the armor of nearly any foe. It's like a bow with three magically tipped arrows: shame, guilt, and fear.