Quotes about Audience

If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio, I don't think the second option is some big sellout.

I always prided myself on at least trying to be literate and use the right words, and if the audience didn't get it, then they could go home and look it up.

The duty of rhetoric is to deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing of persons who cannot take in at a glance a complicated argument or follow a long chain of reasoning.

Tell the audience what you're going to say, say it; then tell them what you've said.

Publishing a book is like stuffing a note into a bottle and hurling it into the sea. Some bottles drown, some come safe to land, where the notes are read and then possibly cherished, or else misinterpreted, or else understood all too well by those who hate the message. You never know who your readers might be.

The mistake that's so easy to make is to get greedy as you choose your hive, to say, "this product is for everyone" or "anyone can benefit from this idea." Well, there are seven billion people on the planet, so it's unlikely your comment is correct; even if it is, there's little chance that a virus would spread across a hive that big.

You can't really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you're lucky, your work will find an audience for whom it's meaningful.

As Susan Kare, designer of the original Mac interface, said, "You can't really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you're lucky, your work will find an audience for whom it's meaningful.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Everyone has a problem, a desire, and a narrative. Who will you seek to serve?

Will the people in the cheaper seats clap your hands? All the rest of you, if you'll just rattle your jewelry.