Quotes about Confidence

That is the one eternal education: to be sure enough that something is true that you dare to tell it to a child.

Customers trust a guide who has a plan.

When we demonstrate empathy and authority, our customer instantly recognizes we are the person who can help them win the day.

Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

I only say this about the children because I used to believe charming people were charming because they were charming, or confident people were confident because they were confident. But all this is, of course, circular. The truth is, we are all living out the character of the roles we have played in our stories.

When you add a plan section to your website, it's as though you're saying to your customer, "It's impossible to mess this up".

If you are a dentist, you might say: Could your smile be better? You could be happy with your smile. Schedule an appointment today.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

In order to ease our customers' concerns, we need to place large stones in that creek. When we identify the stones our customers can step on to get across the creek, we remove much of the risk and increase their comfort level about doing business with us. It's as though we're saying, "First, step here. See, it's easy. Then step here, then here, and then you'll be on the other side, and your problem will be resolved.

if the time we spend trying to become somebody people will love isn't wasted because the most powerful, most attractive person we can be is who we already are.

When we don't ask clearly for the sale, the customer senses weakness.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.