Quotes about Brands

Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

What most brands miss, however, is that there are three levels of problems a customer encounters.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. Regardless, the world revolves around us.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.

Part of why you love your parents is because they loved you first. Brands need to do that.

Sound an alarm! Advertising, not deals, builds brands.