None of the films I've done was designed for a mass audience, except for 'Indiana Jones.' Nobody in their right mind thought 'American Graffiti' or 'Star Wars' would work.
— George Lucas
It was the money from 'Star Wars' and 'Jaws' that allowed the theaters to build their multiplexes, which allowed an opening up of screens.
— George Lucas
One thing about 'Star Wars' that I'm really proud of is that it expands the imagination. That's why I like the 'Star Wars' toys.