If you think cat food is for cats, how come it doesn't come in mouse flavor?
— Seth Godin
Tiffany's blue box is a slogan without words. It stands for elegance and packaging and quality and "price is no object.
— Seth Godin
The wonder of a free-market society is that we can all do our best to package our message in an entertaining fashion and present it - and then everybody votes with their footsteps.