Quotes about Influence

Bloggers around the world are discovering that it's cheaper and faster and more effective to build their own media channels than it is to waste time arguing with the old ones.

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

When you meet someone, you need to have a superpower.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another . . . so they follow.

Your best customers become your new salespeople.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

In order to lead a tribe, no such rule applies. All you need to do is motivate people who choose to follow you.

Leadership, on the other hand, is about creating change that you believe in.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

Work that matters for people who care is the shortest, most direct route to making a difference.

Power used to be about giving, not getting.