Quotes about Success

The free society does not guarantee virtue any more than it guarantees happiness. But it allows for the pursuit of both, a pursuit rendered all the more meaningful and profound because success is not guaranteed: it has to be won through personal striving.

By contrast, Blanche K. Bruce was the real deal. Born into slavery in Virginia, Bruce was freed by his master and studied at Oberlin College before becoming a successful farmer and landowner. He is the only former slave to have served in the U.S. Senate.

Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

Author Toni Morrison swats aside other possible sources of her success and says that the ONLY reason she is a great writer is because when she walked into a room as a child her father's face lit up.

I worried this course was going to be a waste of time. I was wrong. I made more progress in six hours than I've made in ten years.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

Once an ambition has been decided, a positive turn is an event that moves the protagonist closer to the ambition, and a negative turn moves the protagonist away from his ambition.

Life is a game of statistics. There are no guarantees, but the more positive effort you put in, the more likely you will be to win.

What problem do you solve for customers? What will your customer's life look like if they buy your product? What consequences does your product help customers avoid?

After you have listed the top five excuses, craft a sentence or two that overcomes each objection.

At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.

The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.