Quotes about Believability

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

— Leo Burnett

Truth is terrific, reality is even better, but believability is the best of all

— William Goldman

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

— Leo Burnett