Quotes about Understanding

When we demonstrate empathy and authority, our customer instantly recognizes we are the person who can help them win the day.

You should enlighten your customers about how your product works to solve their problem.

If we want to connect with customers, we have to stop blasting them with noise.

Perhaps if we stop reducing the text to formulas for personal growth, we can read it as stories of imperfect humans having relations with a perfect God and come to understand the obvious message He is communicating to mankind.

Rushed relationships are not healthy.

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

A Sales Funnel Controls the Pace of the Relationship In a relationship, you talk about things on a fourth or fifth date you might never talk about on a first date.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

God had never withheld love to teach me a lesson.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

Customers make buying decisions not based on what we say but on what they hear.

Nobody will listen to you unless they sense that you like them. If a person senses that you do not like them, that you do not approve of their existence, then your religion and your political ideas will all seem wrong to them. If they sense that you like them, then they are open to what you have to say.