Quotes about Persuasion

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

great marketing is the generous and audacious work of saying, "I see a better alternative; come with me.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

The greatest enemy of the truth is very often not the lie--delierate, contrived, and dishonest, but the myth persistent, peruasive, and unrealistic. Belief in myths allows the comfort of opinion without the discomfort of thought.

Indeed, the dirty secret of Christian apologetics is this: there is no human argument that is guaranteed to overcome unbelief.

When we trustfully resign ourselves, and all our affairs into God's hands, fully persuaded of His love and faithfulness, the sooner shall we be satisfied with His providences and realize that "He doeth all things well.

When we trustfully resign ourselves, and all our affairs into God's hands, fully persuaded of His love and faithfulness, the sooner shall we be satisfied with his providence and realize that "He doeth all things well.

If you know what you're talking about, or if you feel that you do, the reader will believe you.

Brevity is a great charm of eloquence.

We know now that the soul is the body, and the body the soul. They tell us they are different because they want to persuade us that we can keep our souls if we let them make slaves of our bodies.

it annoys me to see people comfortable when they ought to be uncomfortable; and I insist on making them think in order to bring them to conviction of sin. If you don't like my preaching you must lump it. I really cannot help it. In the preface to my Plays for Puritans I