Quotes about Persuasion

As a communicator, I spend a good portion of my days sharing stories. People don't care a lot about cold facts. They don't want to look at pie charts. They want excitement. They like drama. They care about pictures. They want to laugh. They want to see and feel what happened. Statistics don't inspire people to do great things. Stories do!

I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.

Personally I do not resort to force - not even the force of law - to advance moral reforms. I prefer education, argument, persuasion, and above all the influence of example - of fashion.

The whole drift of my education goes to persuade me that the world of our present consciousness is only one out of many worlds of consciousness that exist.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

When we don't ask clearly for the sale, the customer senses weakness.

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

What is distinctive and engaging about Jesus is not the novel things he says but the way he says things. He is creative not so much because he says things that are completely new but because he speaks with such authority.