Quotes about Relevance

Entertainment, really, is a dying industry.

Whenever a church keeps back Christ crucified, or puts anything whatever in that foremost place which Christ crucified should always have, from that moment a church ceases to be useful.

It is not enough to know that Jesus is alive; it is not enough to know that a wonderful Person lived in the first century of the Christian era and that Person still lives, somewhere and somehow, today. Jesus lives, and that is well; but what good is it to us?

In the Bible there is that which meets every need of man, which answers every mood, which speaks to every heart.

The truly powerful ideas are precisely the ones that never have to justify themselves.

I found my condition in his experience so largely and profoundly handled, as if his book had been written out of my heart.  This made me marvel: for thus thought I, This man could not know any thing of the state of Christians now, but must needs write and speak the experience of former days.

INTEGRITY—Did I do my best? EXPECTATION—Did I please my sponsor? RELEVANCE—Did I understand and relate to the audience? VALUE—Did I add value to the people? APPLICATION—Did I give people a game plan? CHANGE—Did I make a difference?

People don't remember what we think is important; they remember what they think is important.

If you want people to remember what you say, you need to say the right thing at the right moment in the right way!

I believe that no matter what "plot" each of our stories may follow, deep down we all want one thing. We want our lives to matter. We want our stories to be of significance.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise