Quotes about Motivation

Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.

It's true that while ambition creates fear, it also creates the story.

Our 'behavior' will not be changed long with self-discipline, but fall in love and a human will accomplish what he never thought possible. The laziest of men will swim the English channel to win his woman. I think what Rick said is worth repeating that by accepting God's love for us, we fall in love with Him, and only then do we have the fuel we need to obey.

Storybrand Principle Five: Customers do not take action unless they are challenged to take action.

Before knowing what the hero wants, the audience has little interest in her fate.

Stories live and die on a single question: What's at stake? If nothing can be gained or lost, nobody cares.

The only two motivations a hero has in a story are to escape something bad or experience something good.

Our desire to avoid pain motivates us to seek a resolution to our problems.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

We aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.