Quotes about Direction

Customers trust a guide who has a plan.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

Financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

Finally, when I finished rambling, he said, "Don, all relationships are teleological." I asked him what the word teleological meant. "It means they're going somewhere," Al said. "All relationships are living and alive and moving and becoming something.

Pave a path for the customer and they will follow it.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

When you add a plan section to your website, it's as though you're saying to your customer, "It's impossible to mess this up".

PERHAPS ONE OF the reasons I've avoided having a clear ambition is that second you stand up and point toward a horizon, you realize how much there is to lose. It's always been this way.

We aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

I wonder if what might help couples build great families is to pick a place for their family to go and then hit the gas, to work toward their vision and build it out. Relationships have a way of stabilizing when in motion. Until then, they just feel like a road trip to nowhere.

Providence is the way God leads the man who will not be led.

Believe me, you cannot stand still in your souls. Habits of good or evil are daily strengthening in your hearts. Every day you are either getting nearer to God, or further off.